As Singapore’s Smart Nation initiatives continue to progress, it comes as no surprise that transactions are becoming increasingly digitalized. The national digital identity, Singpass, already manages secure, everyday transactions for millions of residents. Several organizations are integrating Singpass into their digital businesses, allowing customers to enjoy a smoother yet more secure experience. We look at five ways how organizations can leverage Singpass to improve the customer experience for their digital businesses
1. Low / zero learning curve for users to adopt Singpass
All Singpass users are automatically provisioned with a Myinfo profile. Myinfo enables citizens and residents to manage how their personal data is shared and used, making online transactions several times simpler.
Upon receiving the user’s consent, organizations can obtain all necessary data on the user, making data management a thing of the past. The elimination of filling forms allows businesses to enjoy a more efficient customer acquisition process, and potentially higher acquisition rates.
All Singpass users are automatically provisioned with a Myinfo profile. Myinfo enables citizens and residents to manage how their personal data is shared and used, making online transactions several times simpler.
Upon receiving the user’s consent, organizations can obtain all necessary data on the user, making data management a thing of the past. The elimination of filling forms allows businesses to enjoy a more efficient customer acquisition process, and potentially higher acquisition rates.
3. High-quality data improves onboarding and the form-filling process
Through Myinfo, the data that users share are inherently high-quality since they are from verified government sources. Therefore, no additional resources are required to verify the personal data.
Additionally, since Myinfo helps remove the form-filling process, digital businesses will not have to deal with human errors like misspelled names, contact information, etc. This improves the onboarding process and allows organizations to maintain a cleaner, more accurate database of their customers’ personal information.
4. Accelerate customer acquisition through passwordless authentication
An appealing factor about Singpass is that it provides residents easy access to digital services without having to remember passwords. This further simplifies and potentially accelerates online customer acquisition. Through Singpass, the online registration process can be reduced to simply scanning a QR code, then touching one’s fingerprint to the mobile phone’s screen. What traditionally took minutes of form filling is now condensed into mere seconds, without the user having to remember a password!
This passwordless approach also reduces the need for manual helplines to rectify the loss of login credentials. This helps organizations reduce costs and resources in this area.
5. Reduce lead time through digital signing
‘Sign with Singpass’ empowers businesses and their customers with the ability to digitally sign agreements without compromising on security. Sign with Singpass uses signing certificates issued by the National Certification Authority. Upon the National Certification Authority's accreditation, signatures made using the Sign with Singpass will be regarded as secure electronic signatures under Singapore's Electronic Transactions Act.
Users can therefore sign documents without face-to-face meetings, reducing the lead time between signing a document and processing it. This may drastically reduce lead times in otherwise documentation-heavy industries experiencing increasing online transactions. One such industry is Banking, financial services and insurance (BSFI).
The resources normally utilized to manage manually completed forms are also reduced, allowing businesses to improve efficiency in their key areas. Additionally, users also enjoy a smooth digital experience.
To learn more about how Singpass integration, including OIDC migration, can create more values for your organization, speak with an Adnovum representative today.
Adnovum Singapore has helped multiple agencies and organizations with their Singpass integration efforts, from consultation to implementation with even the most legacy / complex systems.
